Sequoia Produce Sales

About Us

Sequoia Produce was founded in 1973 by Angelo Salvo, a former salesperson in the old San Francisco Produce Terminal.  "Salvo, as he is remembered through out the produce industry brought on a partner by the name of Don Olsen.  Don was a long time salesperson at CH Robinson.  Don brought with him many Northwest labels such as Twin W apples and Pride of the West Onions, the latter of which; after nearly forty years, Sequoia Produce still proudly and exclusively represents.  Eventually, the partnership at Sequoia included a gentleman by the name of Dale Hoffner.  Dale was the Northwest director of sales at Sunkist Produce and as a partner at Sequoia, received many million dollar awards for his outstanding performance in sales of Sunkist citrus. 
In 1991, Barney Vannucci joined the Sequoia team as a salesperson.  Mr. Vannucci is a graduate of UC Davis and the former director of California Sales for the Mendelson-Zellar produce companies, one of the largest produce sales companies in the San Francisco Bay Area at the time.  One of the labels that Mr. Vannucci brought to the team was Dole Citrus.  In 1998, Mr. Vannucci became Vice President of Sequoia Produce Sales.  In 2008, with the retirement of all the partners, Mr. Vannucci sold the company to George Panagiotopoulos, former President of Pacific Produce Inc. and current Vice president of United Produce Inc.  Mr. Vannucci remains with the company as Vice President as well as an active member of our sales team. 
Later in 2008, Mr. Panagiotopoulos reconnected with his previous partner of fourteen years at Pacific Produce, Jim Paplos, and brought him on board as a partner as well as CFO.  
Currently, our sales team has grown to nearly a dozen people,.  Sequoia offers exclusives on many brands, including EL DON, Pride of the West, Bolthouse Farms, Meidema Farms, Pier C, BC Fresh amongst others.  In addition, we receive daily quotes and proudly sell produce with such labels as Sunkist, Bonipak, Foxy, Oceanmist, Harris Fresh, Blue Jay, Muranaka, Boskovich, Peri & Sons, Dole, Los Pinos, and a wide variety of others.  
Please turn to our salesperson page to see all the different produce commodities we handle.